You have the best people and superior solutions. But if you lead with specs and features, you look just like everyone else, and price is the only differentiator.
To solve those hurdles, I deliver proven commercial systems and assets that will have you stand out from the crowd and help to boost revenue.
From day one, the plans and systems I build are yours, with zero lock-in or agency bloat. Run the frameworks in-house, or retain me to manage and optimise.
Book a discovery call (20-25 min) to talk about winning the contracts you want.
Book a 15 min call to talk about building you a system that wins more work.
"River brings a combination of commercial insight, technical understanding and executional discipline. Strong recommend for any industrial or mining business serious about lifting their B2B marketing."
S. Robertson | MD - Robertson Mining Services
Many operators treat pipeline leaks as isolated sales or marketing issues and try to patch them with tactics. However, those breakdowns don’t happen in a vacuum. They show up in three predictable places, all stemming from one root cause: the lack of an integrated commercial system.
Your BDMs sell 'benefits & features'.
Engineers talk specs and tolerances, while the buyer wants lower risk and reliable uptime.
Because of this, your real operational edge stops being a reason to buy and becomes noise.
Your deals enter the system and quietly die.
A new lead arrives and a quote goes out, but then the deal completely vanishes from sight.
With no follow-up sequence, your proposal sits dead in the pipeline and quickly goes cold.
Your competitor's story is easier to buy.
Your crew tells a complicated story about how hard you work and how great your service is.
A rival frames the buyer's problem more clearly and bags the deal you should have won.
Translation, Black Hole, and Framing aren't three separate problems. They're three symptoms of one disconnect.
Revenue fractures when marketing, sales, and operations run in silos without an integrated approach. Marketing produces leads that sales rejects. Sales lands deals that operations struggles to deliver. Operations builds a commercial edge that marketing can't translate.
Because each function optimises for itself, the enterprise faces an uphill battle in attaining its overarching business goals.
Recognise yourself in one or more of the above failure modes?
NorthStar is the 90-day diagnostic that finds the disconnect, names where you're leaking, and hands you a sequenced plan you can act on from day one.
I've had the opportunity to work with wonderful business owners, C-suite executives, founders and senior B2B professionals. Below is a sample of testimonials from those that have highly valued and appreciated my work.
Click any of the tabs to view a concise overview of some sample projects and associated testimonials. For a deeper dive into the related project - click the 'view case-study' button.
Industry:
Mining Services
Scope:
Complete brand re-positioning
Outcome:
"River undertook the marketing strategy, positioning, website build, tender collateral and capability development for Robertson Mining Services.
He brings a combination of commercial insight, technical understanding and executional discipline across copy, design, and marketing systems. Strong recommend for any industrial or mining business serious about lifting their B2B marketing."
S. Robertson | MD - Robertson Mining Services
Industry:
Manufacturing technology
Role:
National Product Marketing Manager (Embedded F/T)
Impact:
"River led our marketing strategy and company rebrand, delivering a comprehensive digital relaunch that included website design, collateral production, and strengthened security infrastructure.
River also drove content, SEO, and PPC initiatives with a proactive approach while streamlining assets and automation during a period of organisational change. With thanks for the cooperation and services provided".
L. Selby | GM - Performatec
Industry:
SaaS | AI | RTLS technology
Role:
Marketing Specialist (GTM Contract)
Impact:
"River served our company as a marketing contractor. He worked autonomously and in collaboration with our team and its founders to deliver a significant volume of high-quality work.
River helped shape our go-to-market strategy, rebuilt our website, and delivered a range of marketing & sales collateral. His work established a solid foundation for a growing pipeline of contracts".
N. O'Halloran | Founder - Contact Harald
Industry:
Underground & Surface Mining
Role:
Marketing Manager (Embedded F/T)
Impact:
"River rebranded Pit N Portal in 2019. This rebranding played a significant part in changing the perception of Pit N Portal as a small business to a major player in underground contract mining.
His works elevated the 'look and feel' of Pit N Portal and is a credit to River's creativity and experience. I would gladly recommend River".
B. Roff | Pit N Portal
Hi, I'm River, an MBA-qualified senior B2B marketer who specialises in complex, high-stakes environments such as mining, industrial, manufacturing, and emerging tech.
I don’t just 'do marketing'. I analyse why technically superior firms lose deals to inferior competitors, then I plan, build and optimise the commercial systems to fix the issues.
Every engagement starts with a diagnosis and ends with a working system. NorthStar and Atlas map what's broken and what to build. Foundry builds it. Refine runs and improves it. Pick the entry point that matches where you are; each product stands alone, and each one feeds cleanly into the next.
Triage the bleed.
A rapid 90-day sprint plan for firms facing a contained bottleneck or immediate revenue pressure.
Deliverables: System audit, strategic prescription, and execution Gantt chart.
From A$5,760.
Map the terrain.
A strategic 12-month masterplan for firms navigating multi-front complexity or major market changes.
Deliverables: Deep-dive strategic roadmap, alignment workshops, and reviews.
From A$26,000.
Forge the machine
Fixed-scope project delivery to construct your engine. Built systems, assets, and integrations.
Deliverables: Scoped line-by-line from your validated plan (NorthStar, Atlas, or equivalent).
Custom quote.
Tune the engine
Management of your commercial systems to ensure sustained output and predictable costs.
Deliverables: Managed marketing sprints in blocks (3 months per block) by a senior operator.
From A$6,500/month.
Here are a range of more commonly asked questions in relation to the B2B marketing products and systems I provide.
To get a full run-down of how I can help your business thrive, take a moment to book a call.
Solo. Every deliverable available on this site (including strategy, copy, Webflow builds, CRM configuration, and campaigns) is produced by me directly. There are no account managers, no juniors, and no offshore handovers.
Industrial B2B, exclusively. I partner with firms across Australia, New Zealand, and the United States in fields such as:
The typical profile involves highly technical products, procurement panels, 6 to 18-month sales cycles, and complex buying committees. SaaS, consumer, retail, and short-cycle e-commerce are not a fit.
A free proposal is a sales document, not an actionable plan. It simply rewards whoever guesses your problem best. A paid diagnostic (NorthStar or Atlas) forces the deep work upfront through audits, interviews, and evidence-gathering, resulting in a recommendation grounded in your actual pipeline.
My approach offers two distinct advantages:
The framework operates across three phases and four products:
While you can enter at different stages and I do provide stand-alone services, Foundry and Refine engagements require a completed NorthStar, Atlas, or clearly defined, validated marketing plan written by a marketing professional. This is a functional dependency, not a package upsell. Executing without a validated plan burns budgets, and I will not quote for it.
I run a distributed practice, covering AEST business hours for Australian and New Zealand clients, with early-morning and evening overlap for US clients. Physical location does not impact communication cadence, project timelines, or delivery quality.
In fact, running a distributed practice demands tighter documentation, faster asynchronous decision cycles, and clearer written artefacts than a traditional co-located agency model. If your project genuinely requires an on-site presence (such as workshops, executive interviews, or tender war rooms), I will fly in.
