Work Samples

Below are four projects spanning industrial, manufacturing, and emerging-tech sectors. Each case study links to a detailed overview of strategy, execution, and measurable outcomes, covering brand transformation, digital ecosystems, content architecture, and integrated demand generation.

These examples reflect the level of depth and rigour I bring to every engagement, from initial positioning through to market traction.

Take a moment to click a tile to view the full case study including: strategy, execution & results.

Flow Mach 100 water jet cutter for sale in Australia

Transformation & GTM

Drove a complete rebrand and GTM shift for a 20-year old distributor of big-ticket manufacturing technology products, bringing seven lines together under one unified banner.

Designed strategy, brand, automation, SEO, and content to build a high-performing digital ecosystem. Elevated the business, repositioned, and set the stage for future industry leadership, growth, and recognition.

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Mining Company Rebrand

Over 2.5 years, I led the total marketing transformation for Pit N Portal, a mid-tier mining services, heavy equipment repair, rebuild & rental provider in Australia.

Utilising a $500K+ budget, I rebuilt brand, digital presence, and communications to expand reach, attract top-tier clients, and support a successful merger.

Modernised legacy operations, driving recognition as a nationally respected industry leader and trusted partner in mining.

Digital Reboot & Collateral

Spearheaded a digital revamp for GPS Electrical Services, a 100-person, 26yr old engineering and automation firm with a raft of high-profile manufacturing, food and chemical clients.

Modernised brand, website, and comms to attract new clients and talent, balancing technical depth with clarity. Kept design heritage intact while showcasing GPS’s reputation for precision and expertise, positioning them as leaders on the national stage.

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GTM & Collateral Suite

Partnered with a fast-growth SaaS + IoT brand, to launch into voice powered AI SaaS. Led rapid GTM, collaborating on brand strategy, identity overhaul, website, SEO, PPC, and content.

Repositioned the company, unified brand voice, and elevated authority across construction, mining, healthcare, and logistics, setting the foundation for sector expansion.

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Testimonials.

I’ve been fortunate to work for a wide range of people, from founders and C-suite executives to senior marketing and sales leaders. Their trust and appreciation mean a lot to me, and a few of their comments are shared below.

If these are the kinds of attributes you're looking for in a B2B marketer, click the link and schedule a 20-minute discovery call.

Industrial Technology

"River led our marketing strategy and company rebrand, delivering a comprehensive digital relaunch that included website design, collateral production, and strengthened security infrastructure.

River also drove content, SEO, and PPC initiatives with a proactive approach while streamlining assets and automation during a period of organisational change. With thanks for the cooperation and services provided".

Lester Selby | Performatec

Mining

“Using River and his services over the past few years to roll out our rebranding and the entire marketing efforts was a rewarding experience.

River's focus and dedication are reflected in our excellent results during the period. I gladly recommend his services to any business wishing to expand”

Paul Twine | Pit N Portal Mining

Entertainment / Ecommerce

"I recommend River. His marketing skills and techniques have been an asset to my business for many years. He goes above and beyond in all aspects of his work".

Anthony Grier | Western Sounds/PowerMusic

Mining

"River rebranded Pit N Portal in 2019. This rebranding played a significant part in changing the perception of Pit N Portal as a small business to a major player in underground contract mining.

This rebranding elevated the ‘look and feel’ of Pit N Portal and is a credit to River’s creativity and experience. I would gladly recommend River. Pit N Portal was acquired by Emeco Holdings (ASX: EHL) in 2020".

Barry Roff | Pit N Portal

Industrial Technology

"River led our marketing strategy and company rebrand, delivering a comprehensive digital relaunch that included website design, collateral production, and strengthened security infrastructure.

River also drove content, SEO, and PPC initiatives with a proactive approach while streamlining assets and automation during a period of organisational change. With thanks for the cooperation and services provided".

Lester Selby | Performatec

Mining

“Using River and his services over the past few years to roll out our rebranding and the entire marketing efforts was a rewarding experience.

River's focus and dedication are reflected in our excellent results during the period. I gladly recommend his services to any business wishing to expand”

Paul Twine | Pit N Portal Mining

Entertainment / Ecommerce

"I recommend River. His marketing skills and techniques have been an asset to my business for many years. He goes above and beyond in all aspects of his work".

Anthony Grier | Western Sounds/PowerMusic

Mining

"River rebranded Pit N Portal in 2019. This rebranding played a significant part in changing the perception of Pit N Portal as a small business to a major player in underground contract mining.

This rebranding elevated the ‘look and feel’ of Pit N Portal and is a credit to River’s creativity and experience. I would gladly recommend River. Pit N Portal was acquired by Emeco Holdings (ASX: EHL) in 2020".

Barry Roff | Pit N Portal

SAAS | AI | RTLS Technology

"River served our company as a marketing contractor. He worked autonomously and in collaboration with our team and its founders to deliver a significant volume of high-quality work.

River helped shape our go-to-market strategy for AI, IoT, and RTLS solutions, rebuilt our website, and delivered a range of marketing & sales collateral. His work established a solid foundation for a growing pipeline of major national and multinational contracts.

Nick O'Halloran | Contact Harald

Heavy industry

"Using River and his marketing services to create our capability statement was an efficient process that resulted in a high-quality document that really reflects the value of our company and skills of our people".

Paul Tobin | Cat5 Rail

Real Estate / E-commerce

“River has been key in developing our online business marketing. He delivers as promised, and more importantly, his work produces results.

In today’s digital market, it isn’t easy to find an honest, effective operator; we found our partner in River".

Delma Davies | Airbnb Management Pro

Community Project

"The Mundaring Tennis Club engaged River to develop a new website for the club in 2020. River worked closely with the club on the design and content and was very helpful as he guided as through the process.

We wanted a website which looked great and one that we could manage and update ourselves going forward. River excelled on both desired outcomes".

Barry Roff | Mundaring Tennis Club

SAAS | AI | RTLS Technology

"River served our company as a marketing contractor. He worked autonomously and in collaboration with our team and its founders to deliver a significant volume of high-quality work.

River helped shape our go-to-market strategy for AI, IoT, and RTLS solutions, rebuilt our website, and delivered a range of marketing & sales collateral. His work established a solid foundation for a growing pipeline of major national and multinational contracts.

Nick O'Halloran | Contact Harald

Heavy industry

"Using River and his marketing services to create our capability statement was an efficient process that resulted in a high-quality document that really reflects the value of our company and skills of our people".

Paul Tobin | Cat5 Rail

Real Estate / E-commerce

“River has been key in developing our online business marketing. He delivers as promised, and more importantly, his work produces results.

In today’s digital market, it isn’t easy to find an honest, effective operator; we found our partner in River".

Delma Davies | Airbnb Management Pro

Community Project

"The Mundaring Tennis Club engaged River to develop a new website for the club in 2020. River worked closely with the club on the design and content and was very helpful as he guided as through the process.

We wanted a website which looked great and one that we could manage and update ourselves going forward. River excelled on both desired outcomes".

Barry Roff | Mundaring Tennis Club

Let's talk.

I work with a select group of B2B clients primarily as a dedicated resource. If you are on the lookout for an operator that delivers, take a moment to book a 30min chat.

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If you're not ready to book a call right now but would like some more information by email, please reach out via the form.

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